News & Insights
Perspectives on HCP communications, pharma digital media and what the data actually shows.
Your Webinar, Fully Attended: Why Pharma Brands Choose IMI to Reach HCPs
A registration is not an attendance: the industry average is just 46% of registrants. Here is how IMI's specialty-targeted audience and five-step email cadence turn sign-ups into a full webinar.
The power of video in email marketing: driving engagement with Healthcare Professionals
Emails referencing video in the subject line can see open rates increase by up to 19% and click-through rates by as much as 300%. Here's what that means for HCP campaigns.
Bigger reach, new services, new faces - three more good reasons for IMI to be your campaign partner
2026 marks 25 years of IMI. Three new team members, new services launching soon, and a global audience now exceeding 1.7 million HCPs across 73+ countries.
IMI joins ABHI & the UK Pavilion at WHX Dubai 2026
IMI will be joining ABHI as part of the UK Pavilion at WHX Dubai 2026, bringing our global HCP database of 1.55 million self-identified healthcare professionals to the MENA region.