Meridian is live: secure HCP data matching for pharma
IMI launches Meridian, a bespoke clean room platform that lets pharma brands verify their HCP target lists against 1.8 million opted-in subscribers, without either party sharing a single email address.
Meridian answers a question every HCP campaign must answer before budget is committed: how much of my target list can I actually reach? Until now, answering it has usually meant sending contact lists between organisations, creating GDPR exposure, MLR delay or duplicated spend on HCPs a brand already reaches.
Meridian removes the data transfer entirely.
Brands sign in to Meridian and upload their HCP target list, from file or URL, raw or pre-hashed. Email values are converted to one-way hashes and compared against IMI's subscriber base inside a cryptographically isolated Bespoke Clean Room Environment. Neither party sees the other's raw data at any point. The brand receives a verified match percentage and a campaign-ready segment on its own dashboard in as little as 48 hours. The uploaded data is destroyed the moment processing completes.
Every exercise is covered by a signed DPA, backed by a tamper-proof audit trail, and closed out with a Data Deletion Certificate.
Why brands are using Meridian
Spend only on new reach
Match against records you already hold to strip out known contacts, so budget goes to genuinely new HCPs.
Segment and report by match
Keep both segments and broadcast to all, with campaign reports split by matched vs non-matched contacts.
Reusable bespoke segments
Matched audiences are saved as segments you can revisit and target again, without re-running the match.
Optimise engagement
Targeting genuinely new, opted-in contacts keeps lists fresh and campaign performance metrics meaningful.
Competitively priced
A single one-off joining fee, then low ongoing per-match fees. Transparent commercials, bulk discounts, no hidden costs.
Verified and campaign-ready
Every matched contact is a confirmed, double opt-in IMI subscriber, ready for compliant campaign delivery.
"Pharma marketers have been asked to choose between targeting precision and data protection. Meridian is our answer: brands get a verified, campaign-ready audience. No raw contact data ever changes hands. After 25 years of building direct relationships with healthcare professionals, that is the standard we think the industry should be working to."Peter Mas-Mollinedo, CEO
Meridian is built on IMI's 25+ years of direct HCP relationships and 6.8M+ emails delivered annually, with engagement consistently ahead of industry benchmarks.
Discuss your HCP list matching requirements
Request a DPA and onboard today.