Your direct HCP engagement partner
IMI owns its HCP media network. That means you brief us directly, get first-party audience reach, and skip the layers that slow down traditional agency campaigns. 800,000+ European HCPs, one conversation.
Trusted by pharma brands in:
Why work with IMI directly
The same brief, without the layers between you and the audience.
Pharma brief goes to an agency, then to a sub-contracted media owner.
Pharma brief goes direct to IMI. One conversation, start to finish.
Costs layered at each stage of the supply chain.
Transparent programme pricing with considerable cost savings.
Data filtered and interpreted through the agency.
First-party audience data direct from IMI's subscriber base.
Slow; the brief-to-brief cycle adds weeks.
18 working days from brief to first deployment, typically.
Competing brands sharing the same platform.
One relationship, full accountability.
Traditional agency route
Pharma brief goes to an agency, then to a sub-contracted media owner.
IMI direct partnership
Pharma brief goes direct to IMI. One conversation, start to finish.
Traditional agency route
Costs layered at each stage of the supply chain.
IMI direct partnership
Transparent programme pricing with considerable cost savings.
Traditional agency route
Data filtered and interpreted through the agency.
IMI direct partnership
First-party audience data direct from IMI's subscriber base.
Traditional agency route
Slow; the brief-to-brief cycle adds weeks.
IMI direct partnership
18 working days from brief to first deployment, typically.
Traditional agency route
Competing brands sharing the same platform.
IMI direct partnership
One relationship, full accountability.
Choose your programme
Fixed-scope, pharma-grade programmes. Not a per-send rate card.
Awareness
6–8 weeks
- 2 × targeted email deployments (up to 10,000 HCPs)
- 1 × sponsored editorial article
- 4-week banner campaign (MUO)
- Standard post-campaign engagement report
- AE reporting activation included
Engagement
10–12 weeks
- 3 × targeted email deployments (up to 10,000 HCPs)
- 1 × KOL 'In Discussion With' video interview
- 1 × sponsored editorial article
- 8-week banner campaign
- Bespoke post-campaign report (specialty breakdown)
Partnership
3–12 months rolling
- Fully bespoke scope covering all IMI services
- Priority campaign scheduling
- Quarterly strategic reviews
- Dedicated Account Director
- Retainer-based engagement
All programmes include AE reporting as standard.
How a direct partnership works
Five steps from first call to campaign launch, with no agency in between.
- 1
Discovery call
30 minutes to understand your brand objectives and HCP audience profile. No commitment required.
- 2
Audience sizing
IMI provides your therapy area HCP reach estimate within 5 working days.
- 3
Programme proposal
Tailored scope recommendation with indicative investment. No generic rate cards.
- 4
Onboarding
IMI submits full vendor documentation through your procurement process within 5 working days.
- 5
Campaign launch
From signed agreement to first deployment, typically 4 weeks.
GDPR / PECR
Dedicated compliance officer, policy statement on every broadcast
ABPI aligned
All communications follow ABPI Code of Practice requirements
MLR ready
Works within your Medical Legal Regulatory review process
AE reporting
Trained staff and monitored email address on all live campaigns
Vendor pack
Full procurement documentation provided within 5 working days
Ready to start a conversation?
Tell us your therapy area and objectives. We will size the audience and propose a scope, with no obligation.