Your direct HCP engagement partner
IMI owns its HCP media network. That means one team, one relationship, from your first brief to campaign launch. 800,000+ European HCPs, one conversation.
Trusted by pharma brands in:
What working directly with IMI gives you
The same brief, one team, full visibility.
One conversation, start to finish your brief goes straight to the team that plans, builds, and deploys the campaign.
First-party audience data reach and engagement figures direct from IMI's own subscriber base, not modelled estimates.
Transparent programme pricing a single agreed scope and price, with no additional margin added along the way.
Fast to launch. 18 working days from brief to first deployment, typically, with no lengthy onboarding.
One relationship, full accountability a named team responsible for the whole campaign.
Above-benchmark engagement in every European market
Click-to-open rate (CTOR) by country, the single most reliable engagement indicator
IMI 2024 averages (6.8M emails). Industry benchmarks compiled from 9 sources including Mailchimp, HubSpot, Campaign Monitor and GetResponse.
Choose your programme
Fixed-scope, pharma-grade programmes. Not a per-send rate card.
Awareness
6–8 weeks
- 2 × targeted email deployments (up to 10,000 HCPs)
- 1 × sponsored editorial article
- 4-week banner campaign (MUO)
- Standard post-campaign engagement report
- AE reporting activation included
Engagement
10–12 weeks
- 3 × targeted email deployments (up to 10,000 HCPs)
- 1 × KOL 'In Discussion With' video interview
- 1 × sponsored editorial article
- 8-week banner campaign
- Bespoke post-campaign report (specialty breakdown)
Partnership
3–12 months rolling
- Fully bespoke scope covering all IMI services
- Priority campaign scheduling
- Quarterly strategic reviews
- Dedicated Account Director
- Retainer-based engagement
All programmes include AE reporting as standard.
How a direct partnership works
Five steps from first call to campaign launch.
- 1
Discovery call
30 minutes to understand your brand objectives and HCP audience profile. No commitment required.
- 2
Audience sizing
IMI provides your therapy area HCP reach estimate within 5 working days.
- 3
Programme proposal
Tailored scope recommendation with indicative investment. No generic rate cards.
- 4
Onboarding
IMI submits full vendor documentation through your procurement process within 5 working days.
- 5
Campaign launch
From signed agreement to first deployment, typically 4 weeks.
GDPR / PECR
Dedicated compliance officer, policy statement on every broadcast
ABPI aligned
All communications follow ABPI Code of Practice requirements
MLR ready
Works within your Medical Legal Regulatory review process
AE reporting
Trained staff and monitored email address on all live campaigns
Vendor pack
Full procurement documentation provided within 5 working days
Ready to start a conversation?
Tell us your therapy area and objectives, and we'll size the audience and propose a scope. No obligation.