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The publications behind the subscriber database

IMI's 1.7 million HCP subscribers read our journals because the editorial earns their attention. These are the sites where that happens.

1.7M+

HCP subscribers

6.8M

Emails sent in 2024

21.56%

Click-to-open rate

vs 11.08% industry

13+

Years of publishing

Three publications, one subscriber network

We publish Medical Update Online for doctors and specialists, Pharmacy Update Online for pharmacists, and VeterinaryUpdateOnline for veterinary professionals. The same editorial team runs all three, working from the same double opt-in subscriber database IMI has maintained for over 13 years.

For pharma and animal health marketers, that means moving from haematologists in Milan to UK primary care without switching publishers or rebuilding your lists.

MUO

Medical Update Online

Clinical news for doctors and specialists

MUO is IMI's main publication for the medical community: clinical news, conference reporting, and the In Discussion With video series with key opinion leaders. Medical journalists cover the major conferences, so readers get what happened and why it matters, in a format that fits between patients.

Audience: Doctors, specialists and allied health professionals across 90+ specialisms

Visit Medical Update Online

What you'll find on the site

Latest News
Conference Highlights
Medical Speciality
In Discussion With
Jobs

PUO

Pharmacy Update Online

Clinical news for community and hospital pharmacy

PUO covers pharmacy specifically, organised around Medicines & Therapeutics, Practices & Services, and Devices & Technology rather than therapy-area silos. That structure reflects how pharmacists work. The question isn't always what's new in a therapy area; it's what's changed in dispensing, in regulation, in the tools on the shelf. PUO answers those questions first.

Audience: Community pharmacists, hospital pharmacy teams and dispensing technicians

Visit Pharmacy Update Online

What you'll find on the site

Medicines & Therapeutics
Practices & Services
Devices & Technology
In Discussion With
Conference Highlights

VUO

VeterinaryUpdateOnline

Clinical news for veterinary professionals

VeterinaryUpdateOnline brings the same editorial model into animal health: clinical case articles, product news, and conference coverage written for vets and veterinary nurses. For animal health companies wanting a professional channel into UK veterinary practice, it does what MUO does for medicine.

Audience: Veterinary surgeons and veterinary nurses across UK practice

Visit VeterinaryUpdateOnline

What you'll find on the site

Veterinary News
Clinical Case Articles
Product News
Conference Coverage

Readers open IMI emails because they read IMI publications

The subscriber database and the journals are the same product. HCPs sign up to Medical Update Online, Pharmacy Update Online, or VeterinaryUpdateOnline for the editorial, and that's what the email figures reflect.

And the numbers hold when you segment: a cardiologist reading MUO is still a cardiologist when the email lands.

Click-to-open rate

21.56%

vs 11.08% industry

Open rate

25.82%

vs 22.42% industry

Unsubscribe rate

0.22%

vs 0.24% industry

IMI 2024 averages (6.8M emails). Industry benchmarks compiled from 9 sources including Mailchimp, HubSpot, Campaign Monitor and GetResponse.

Run a campaign across one publication, or all three

Tell us the specialty and the market. We'll come back with a proposal, not a media pack.

Start a conversation How we work with pharma