Email remains one of the most effective channels for reaching healthcare professionals. With the ability to deliver compliant, educational content to hyper specific specialties; it continues to play a core role in pharmaceutical and healthcare communications.
As digital engagement has evolved, video content has become an increasingly powerful driver of email performance.
Research shows that including video can significantly improve campaign engagement. Emails that reference “video” in the subject line can see open rates increase by up to 19%, while click-through rates may increase by as much as 300%. Video content can also help improve message retention and create a more engaging experience for busy healthcare audiences.
Best practice for video in IMI email campaigns
To maximise engagement, follow a few simple best practices:
- Keep videos short and focused
- Use clear thumbnails and strong calls to action
- Place video prominently within the email
- Use KOLs or educational content, keep videos value first
View the full IMI report to explore the data, a real-world case study and best practices for using video in healthcare email marketing.
A big year ahead for IMI
2026 marks a major milestone: 25 years of IMI and 20 years serving the UK healthcare sector.
And we’re not slowing down. Our ambition to deliver the best results in healthcare marketing is stronger than ever.
Welcoming new expertise to the IMI family
We’re delighted to introduce three new team members who will help drive our next phase of growth:
✅ Elizabeth Ferrar – brings deep experience from the healthcare charity sector across sales and marketing.
✅ Julian Holmes – extensive entrepreneur background with over 30 years working in the MENA region. His expertise covers sales, business development and brand management.
✅ Peter Sayer – really needs no introduction having spent over 25 years in the healthcare marketing and publications business and brings so much experience and expertise to the IMI family.
They join an already exceptional IMI team that consistently delivers excellent service and proven results.
New services launching soon
We’re expanding our capabilities to give you even more from your campaigns:
✅ Mobile and multi-device pre-send testing
✅ Whole-campaign reporting
✅ Access to new markets including MENA, USA and Asia
✅ A brand-new healthcare job marketing platform
✅ A bespoke email platform that will transform healthcare email marketing
Independent content that drives growth
One of the biggest reasons our database grows organically is simple:
HCPs trust our independent content.
Our editorial is created and delivered by respected healthcare professionals and published across:
✅ Our email journal platforms
✅ Key social media channels
✅ Specialist medical communities
Recent standout interviews with Dr. Louise Newson, Dame Laura Lee DBE, Deborah Evans and John Donoghue highlight the strength of our content and reach.
This independent approach ensures we remain trusted, relevant and highly engaging.
A growing global audience
IMI content now reaches over 1.6 million subscribers across 73+ countries — a powerful endorsement of the quality we offer HCPs and the exceptional work of our team.
Ready to elevate your next campaign
Our focus on what we do best makes us flexible, efficient and reliable — helping you meet, and exceed, your marketing and educational goals.
We are proud to announce that IMI (International Medical Information) will be joining ABHI (Association of British HealthTech Industries) as part of the prestigious UK Pavilion at WHX Dubai 2026.
With over 1.55 million self identified HCPs in our global database and 80,000+ across the MENA region, IMI is uniquely positioned to support regional pharmaceutical and healthcare companies with:
✅ Precision-targeted digital outreach
✅ Advanced audience segmentation – 170+ interest areas and 90+ countries
✅ Social listening and actionable reporting insights
✅ GDPR-compliant HCP email marketing
✅ Conference and exhibition campaigns
✅ Podcasts, banner advertising, and sponsored editorial
This marks a strategic milestone in our expansion across the Middle East, as we work alongside UK health tech innovators to amplify regional visibility and deliver measurable engagement.
We look forward to connecting with pharmaceutical companies, regional ministries, and healthcare media during WHX Dubai 2026 – and showcasing how IMI’s platform can power effective, compliant communications with healthcare professionals.
📩 To schedule a meeting or discuss collaboration opportunities in MENA, contact: Julian Holmes – MENA Lead | julian@medicalimi.com
